Shop sales assistants

Shop sales assistants sell a range of goods and services directly to the public or on behalf of retail and wholesale establishments, and explain the functions and qualities of these goods and services.

Skill level: Semi-skilled

Job Definition

  • Determining customer requirements and advising on product range, price, delivery, warranties and product use and care
  • Demonstrating and explaining to customers the establishment's goods and services
  • Selling goods and services, accepting payment by a variety of payment methods, preparing sales invoices and recording sales using cash registers
  • Assisting with the ongoing management of stock such as product inventories and participating in stock takes
  • Stacking and displaying goods for sale, and wrapping and packing goods sold
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