Role Responsibilities

• Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• Collecting and analysing data regarding consumer patterns and preferences
• Writing advertising copy and media scripts, and arranging television and film production and media placement
• Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
• Interpreting and predicting current and future consumer trends
• Planning, developing and organizing advertising policies and campaigns to support sales objectives
• Advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• Researching potential demand and market characteristics for new goods and services